Mariana Gallindo Visual Identity
(2023)
Mariana Gallindo is a friend and talented photographer from Recife, Brazil, with a highly sensitive vision, currently residing in Canada.
Her logo is a fusion of personal identity and enigmatic allure. It elegantly marries her initials, "MG," with the intriguing presence of black stripes. Abandoning the full name and signing only with initials is a deliberate choice that conveys the message: the image matters more than me. This prioritizes her photos to take the spotlight.
The use of black stripes is a bold declaration that something has been intentionally concealed, creating an air of mystery while simultaneously making it clear that there is something hidden.
The stripes serve as a subtle invitation, challenging anyone who encounters the brand to seek meanings beyond the visible surface. They beckon for a deeper exploration, stimulating curiosity and encouraging interpretations that go beyond the obvious.
Creative Direction, Graphic Design and Motion Design
Pedro Mooniz
Photography
Mariana Gallindo