Wisliana Culinária Vegetal
1x Silver Latin American Design Awards 2024
Destaque na 14º Bienal Brasileira de Design
(2024)
Wisliana is a Brazilian chef specializing in nutrition and plant-based cuisine, with credentials from Cornell University and ICE in New York. She shares simple, healthy recipes through social media and online courses, making plant-based eating more accessible. In a world where processed food dominates, this project aimed to shift the perception of plant-based cuisine, showing that it can be flavorful and satisfying. The visual identity connects elements of professional culinary aesthetics with Brazilian popular culture, balancing technical precision and an inviting feel. The result is a graphic system that translates the experience of taste into visuals.
Since digital platforms are the main stage for this identity, the color palette moves between vibrant and earthy tones, reflecting natural ingredients. The typography takes cues from kitchen tools—rounded and sharp angles resembling spoons and knives—while borrowing ornamental details from Bodoni, bringing in floral and botanical elements. Geometric patterns reference classic French culinary cuts and the mise en place process, combined with organic textures made from vegetable stamping. The contrast between structure and spontaneity reinforces the mix of rigor and experimentation in cooking.
Photography follows the process from ingredients to preparation, plating, and the final meal. The images capture movement, textures, and colors without over-stylizing, keeping a natural and direct approach. More than just an identity, the project builds a new image for plant-based cuisine, moving away from clichés and presenting it as a space of technique, creativity, and real pleasure.
Project developed at Tég Creative Inteligence Bureau©
Executive Direction
Stephanie Noelle
Creative Direction
Guilherme Collado Garofalo
Design & Art Direction
Laís Matias
Design Team
Pedro Mooniz
Adriano Santos
Gabriella Serrano
Thayná Britto
Photography
Patricia Giufrida
Beauty
Rafaella Crepaldi
Still Life
Guilherme Collado Garofalo
Project Management
Juliana Paiva
Operations Manager
Chandra Drummond
Project Assistant
Ana Júlia Rabelo