WTNB Visual Identity
(2024)
Ana Clara Watanabe has been forging a consistent path in Brazilian fashion. She led the brand Anacê for several years, participating in SPFW, designed the style for Insider, a sportswear brand with technological fabrics, and decided in 2023 to go solo, primarily driven by the lessons and urgencies related to the textile industry, which in Brazil currently recycles only 20% of the waste it produces—amounting to 4 million tons of waste from this category annually (data from Abrelpe, 2022).
From this context, WTNB was born, a brand focused on upcycling and made-to-measure clothing, always created from fabric leftovers and waste, as well as pieces found in thrift stores and bazaars, which are transformed, preserving their history while also connecting with the present.
Executive Direction
Stephanie Noelle
Creative Direction
Guilherme Collado Garofalo
Art Direction
Thayná Britto
Graphic Design
Adriano Santos
Laís Matias
Pedro Mooniz
Motion Design
Mateus Aprá
Sound Design
Pedro Mooniz
Web Development
Victor Ribeiro
Project Management
Chandra Drummond
Juliana Paiva
Ana Júlia Rabelo